Here Come the Domainers The next wave of the competitive internet has arrrived, and it’s driven by the Domainers. No, not parked pages, and no, not typo squatters. Domainers as publishers. If you’re in SEO and you haven’t met a domainer yet, you need to get out more. If you’re a web designer without a job, there’s likely a domainer-placed ad waiting for you. Infrastructure guys (PHP developers, server admins…) they want you, too. While domainers used to be bad for the web (all those ugly parked pages, all those probably-illegal typo domains, domain tasting and back-office pre-buying of expiring domains) now domainers are poised to drive the web publishing industry. Domainers are expected to be good for economic circulation too… they know what they want, and have the money to buy it. While some have criticized them for driving up the prices of aftermarket domains, they have the cash to go after web-based publishing in a serious way. Buy a domain, and publish on it to build a network of visitors. Yes, for the ads, but more importantly, for the media empire it builds. Domainers are quick and decisive. Yes means now, and no means forget it. Literally. None of this web 2.0 get-the-transparent-logo-perfect stuff. They may be paying huge prices for domains, but oddly, pennies matter to these guys. I thinkit’s kinda like a franshisee who pays way to much to a franchise to “get in” but then has to scrape nickels to become profitable. I guess it’s a reflection of that decisiveness. It seems to work, no? The best thing, which I admire the most about domainers, is the way this business model insulates against search engine efforts and market swings. Too dependent on type-in traffic? Worried about legal challenges to typo domains? Too much reliance on search rankings for traffic? Build a content network of mammoth proportions, and become a media player. Arbitrage while it works, community building when it matters, list building, lead generation, or heck even banner ads might make a come back. Wherever the money goes, you can go. It’s the same thing we’ve said for years, except when done over thousands of domains overnight, the word “mashup” starts to glow like it never did before. Those who can read my mind might remember a post I half-wrote long ago… “where the real money is in SEO“. The real money is in the empire you build along the way as you SEO. Real SEO is execution on opportunity, which may exploit assets held (domains) but may also address traffic flow (redirection) or strategic market knowledge. Monetization. Working within the system, but along the edges. Competing. Publishing is not for everyone. Conventional publishing is tough… it takes time, staffing.. but when you view it as a massive media building effort across thousands of domains, it scales a bit differently. Where the domainers are going, is where the good SEOs are now. Tools tools tools. Hack like it’s 1997, monetize robustly and watch the metrics. Don’t worry too much about the look… you can clean it up later.

 from http://www.johnon.com/332/domainers-seo.html

T.R.A.F.F.I.C. Live Auction Streaming Results
Conferences & Tradeshows, Domain Sales June 21st, 2007
Final Results. *Not responsible for inaccurate prices… Congrats to all winners!

1. VintageAirplanes.com - $5,700
2. StageRental.com - Pass
3. Toy.net - $26,000
4. StockTrades.com - $25,000
5. BondFund.com - $12,000
6. IrishWhiskey.com - $8,000
7. BakingSupplies.com - $12,000
8. PrivateTutors.com - $16,000
9. PrivatePilots.com - $20,000
10. Historian.com - $25,000
11. TechnologyFund.com - $10,000
12. PinkRoses.com - $10,000
13. VintageMotorcycles.com - $14,000
14. Booksellers.com - $30,000
15. Houses.net - $75,000
16. ComicBooks.com - Pass
17. Supplies.com - Pass
18. Breathalyzer.com - Pass
19. Invest.net - Pass
20. PX.net - Pass
21. Tightrope.com - $18,000
22. Sale.mobi - Pass
23. AutoClassifieds.com - Pass @ $135,000
24. Six.com - Pass @ $1,000,000
25. Scotland.com - Pass @ $3,000,000
26. Pedestrians.com - Pass @ $7,500
27. EgyptianPyramids.com - $7,500
28. RentalProperty.org - $8,500
29. Clap.com - $21,000
30. TattooParlor.com - Pass @ $28,000
31. LimousineService.com - $30,000
32. ZN.com - $95,000
33. 46.com - Pass @ $70,000
34. Flights.net - Pass @ $85,000
35. Scores.mobi - Pass @ $115,000
36. Planet.com - Pass @ $350,000
37. PressReleases.com - Pass @ $2,500,000
38. Seniors.com - $1,800,000
39. ClubSoda.com - $20,000
40. Tied.com - $13,000
41. Polling.com - Pass @ $70,000
42. EC.com - Pass @ $250,000
43. Ethanol.com - Pass @ $600,000
44. Vacations.mobi - Pass @ $30,000
45. CreditCheck.com - @ $3,000,000
46. VictorianHouses.com - $8,500
47. JewishDeli.com - $9,000
48. Hospitals.us - Pass @ $8,500
49. Catalogs.net - Pass @ $15,000
50. FM.org - $18,000
51. Fountain.com - $95,000
52. Union.com - Pass @ $185,000
53. Stuff.com - Pass @ $1,500,000
54. Slots.com - Pass @ $4,500,000
55. CarSales.com - $400,000
56. PDA.net - Pass @ $25,000
57. CateringService.com - Pass @ $15,000
58. AirlineReservations.de - $9,750
59. HelicopterCharters.com - $18,000
60. NoLoadFund.com - $12,000
61. RecyclingCenters.com - $13,000
62. FT.net - $22,500
63. Grandmothers.com - $25,000
64. Snuff.com - $45,000
65. DiscountPerfumes.com - $80,000
66. Draw.com - Pass @ $1,000,000
67. Amethysts.com - $13,000
68. Highspeed.net - $27,000
69. 62.com - Pass @ $80,000
70. InternetRadio.com - Pass @ $225,000
71. Commodities.com - Pass @ $1,750,000
72. Elections.com - Pass @ $600,000
73. IncomeFund.com - $20,000
74. Surgeon.net - $21,000
75. 555.mobi - Pass @ $7,500
76. Text.mobi - Pass @ $21,000
77. Forbiddencity.com - Pass @ $20,000
78. Lips.com - $135,000
79. CheapGames.com - $45,000
80. Clock.com - $175,000
81. Student.com - Pass @ $3,000,000
82. PuertoRico.com - Pass @ $3,500,000
83. Passover.com - Pass @ $60,000
84. Bhutan.com - Pass @ $70,000
85. HY.com - Pass @ $100,000
86. Fitnesscenter.com - Pass @ $125,000
87. Comedy.net - $25,000
88. Villas.net - $25,000
89. BachelorDegrees.com - $42,500
90. FinancialPlans.com - $17,000
91. Houston.info - $17,000
92. DUI.net - $18,000
93. Cantaloupe.com - $25,000
94. Glamorous.com - $60,000
95. CustomMotorcycles.com - Pass @ $55,000
96. HighDefinition.com - Pass @ $65,000
97. Bulk.com - $100,000
98. Pay.mobi - Pass @ $45,000
99. NewYorkRealty.com - Pass @ $120,000
100. Locals.com - $250,000
101. Dollars.com - Pass @ $700,000
102. DSL.com - Pass @ $1,500,000
103. TalentAgent.com - Pass @ $35,000
104. PropertyManagement.net - Pass @ $20,000
105. Jericho.com - REMOVED
106. MegaYachts.com - $150,000
107. Z.md - Pass @ $4,000
108. MarriageCounselor.com - $36,000
109. HorseRacing.com - Pass @ $4,500,000
110. Gin.com - Pass @ $250,000
111. 401kPlans.com - Pass @ $250,000
112. FreeAuction.com - $50,000
113. TGP.com - Pass @ $225,000
114. InsuranceRates.com - Pass @ $150,000
115. Manufacture.com - Pass @ $75,000
116. HeartrateMonitor.com - $55,000
117. Telephone.org - $13,000
118. GrowthFund.com - $25,000
119. Dermatology.com - Pass @ $4,500,000
120. SecurityEquipment.com - Pass @ $20,000
121. ChocolateCandy.com - Pass @ $27,500
122. IndividualRetirementAccounts.com - Pass @ $20,000
123. Carburetors.com - Pass @ $25,000
124. Pesos.com - Pass @ $35,000
125. Males.com - $55,000
126. Pit.com - $60,000
127. MastersDegree.com - Pass @ $60,000
128. Note.com - $115,000
129. Cats.com - Pass @ $2,000,000
130. Naked.com - Pass @ $1,500,000
130A. 212.net - $10,000
131. Lick.com - $60,000
132. SoccerLeague.com - $28,000
133. TelevisionShow.com - $35,000
134. Nashville.us - $23,000
135. 300.mobi - Pass @ $4,000
136. AirlineTickets.net - $17,500
137. MartialArts.com - Pass @ $600,000
138. 06.com - Pass @ $60,000
139. Fees.com - $55,000
140. Saginaw.com - $55,000
141. Europe.mobi - Pass @ $14,500
142. FireEngines.com - $32,500
143. PrescriptionMedication.com - Pass $35,000
144. Text.com - $300,000
145. Menopause.com - Pass @ $1,500,000
146. ComputerEquipment.com - Pass @ $110,000
147. Psychologists.com - $160,000
148. Brackets.com - $56,000
149. Phones.mobi - Pass @ $30,000
150. Teri.com - $28,000
151. Gaza.com - REMOVED
152. Pensions.net - $10,000
153. GlobalFunds.com - $20,000
154. Jody.com - $29,000
155. Blogging.com - $135,000
156. Auction.com - Pass @ $4,500,000
157. Bald.com - $400,000
158. Lean.com - $55,000
159. OBGYN.com - Pass @ $1,000,000
160. QR.com - Pass @ $85,000
161. Wrestling.org - $30,000
162. SoundEngineer.com - $8,000
163. EquityFund.com - $30,000
164. Laptops.mobi - $4,750
165. GY.org - Pass @ $11,000
166. Artist.com - Pass @ $750,000
167. GasolinePrices.us - $6,000
168. Pimple.com - $82,500
169. Camping.net - $60,000
170. 82.com - Pass @ $75,000
171. Rollercoaster.com - Pass @ $100,000
172. Tourist.com - Pass @ $750,000
173. Whiskey.com - Pass @ $400,000
174. CD.net - Pass @ $22,500
175. Manhattan.info - $21,000
176. Mayor.net - Pass @ $5,500
177. StockMarket.tv - Pass @ $7,500
178. GED.net - Pass @ $15,000
179. Charters.com - $140,000
180. Cardiology.com - $550,000
181. Program.net - $17,500
182. Fresno.us - Pass @ $4,000
183. GXD.com - $5,000
184. Male.org - $12,000
185. MovieProduction.com - $14,500
186. VenusFlytrap.com - Pass @ $27,500
187. Documentaries.com - $48,000
188. How.com - Pass @ $600,000
189. Bourbon.com - Pass @ $300,000
190. Spend.com - Pass @ $70,000
191. MT.org - $25,000
192. MedicalLabs.com - $10,000
193. BeerKegs.com - $12,000
194. Mortgages.mobi - $25,000
195. SO.net - Pass
196. Sub.com - $71,500
197. Coed.com - Pass @ $75,000
198. Spices.com - $220,000
199. RadioPersonality.com - $7,000
200. EmailList.com - $13,500
201. Character.com - Pass @ $27,500
202. Smoothie.com - Pass @ $75,000
203. DomainPark.com - Pass @ $60,000
204. DiscountInsurance.com - $60,000
205. Racism.com - Pass @ $125,000
206. Subways.com - $50,000
207. Laptop.net - $40,000
208. PP.org - Pass @ $30,000
209. MP4Player.com - Pass @15,000
210. Tart.com - $30,000
211. Shows.net - Pass @ $23,500
212. ZZ.org - $23,000
213. Dont.com - $30,000
214. Shaft.com - $17,500
215. Mortgages.biz - $15,000
216. Dancing.net - $10,500
217. FHAHomeLoan.com - $9,000
218. FreeStuff.net - $28,000

The Domains Of The Day How two Boston entrepreneurs are making millions from names as simple as chocolate.com The fact that Andrew Miller and Michael Zapolin don’t speak German was never a problem, until the two Internet investors decided to buy the domain name “choco-late.com.” The owner, a man in Germany who didn’t speak English, was content to paper the site with ads for chocolate companies and collect pocket change whenever someone clicked on one. But Miller, 42, and Zapolin, 40, saw the chance to make millions. “We knew nobody was doing a good job with chocolate in the online space,” says the fast-talking Miller. “And we were imagining how much free chocolate we’d get,” jokes Zapolin, a New Age enthusiast who goes by the nickname “Zappy.” After weeks of voice mail and e-mail messages, all in English, a lawyer in Atlanta called to say he was representing the man. Within days, they were able to buy the domain for $300,000—a fraction of the cost of other generic sites.